Johnson Outdoors Launches Escape to the Water, a Blog for Paddlesport Enthusiasts

OLD TOWN, MAINE (January 26, 2015)

To give canoeists and kayakers an online place to call home, Johnson Outdoors has launched a new website dedicated to paddlesports. According to Luke LaBree, Marketing Manager for Johnson Outdoors Paddlesports, “ is like a ‘watering hole’ of sorts that pulls together content from contributors who represent all our paddling brands, which are Old Town, Necky, Ocean Kayak, Carlisle Paddles and Extrasport. As more and more blog entries, videos and photos pour into the site, it will become a favorite online destination for paddlers.”

Escape to the Water contains information about equipment, new products, excursion stories, fishing adventures, paddling tips and techniques, news & reviews and much more. Whether entries are in written form or posted as videos, there’s entertainment and information for everyone – from novice canoeists and kayakers to professional paddlers and kayak anglers.

Johnson Outdoors invites anyone interested in watersports to visit Escape to the Water for the latest content and entertainment. Visitors can get involved in the community by posting comments and connecting directly to contributors to expand their own experiences and expertise on the water.

JOHNSON OUTDOORS is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors’ familiar brands include, among others: Old Town® Canoes and Kayaks; Ocean Kayak™ and Necky® Kayaks; Carlisle® Paddles; Extrasport® Personal Flotation Devices; Minn Kota® Motors; Cannon® Downriggers; Humminbird® Marine Electronics; LakeMaster® Electronic Charts; SCUBAPRO® and SUBGEAR® Dive Equipment; Silva® Compasses; Jetboil® Outdoor Cooking Systems; and Eureka!® Camping and Hiking Equipment. Visit Johnson Outdoors

Marketing Contact:
Scott Mitchell
Contact via email